Yasmin Damji is a monitoring and evaluation specialist, focusing on qualitative research and innovative methodologies. She loves capturing the stories behind the numbers and believes in ensuring data is accessible and used for learning and accountability.

Yasmin was Head of Evaluation for UNBOXED, overseeing the monitoring and evaluation of ten STEAM projects engaging millions of people across the UK. She has worked extensively in the international development sector across Africa and Asia, focusing on rural development and behaviour change programmes for women and girls. She was Evidence Director for Girl Effect leading a global team aiming to monitor, evaluate and communicate lessons learnt to improve and adapt mass media and digital programme development for adolescent girls. At Action Aid, Yasmin focused on the monitoring and evaluation of human rights-focused programmes and campaigns. She spent over six years in Afghanistan working for the Aga Khan Development Network measuring the impact of programmes focused on human and institutional development, natural resource management, education and health.  

For FRY Creative, Yasmin is a qualitative research specialist who will bring innovative methodologies to the table.